Al Goldberg's Home Page

Al Goldberg was the best car salesperson I have ever dealt with. Very straight forward and honest.

TD 10/27/2023

Michael Roy is the best sales manager ever! I have been working with him since 2005 and he has always set me up with his best salesperson and makes sure I get the best deal. This time I had Al Goldberg, who was wonderful--very pleasant, professional and knows his cars. Al was able to answer all of my questions and had one of his colleagues show me how all the new features work on my new car.

LK 8/30/2023

Al was amazingly helpful. He contacted me by email, provided detailed specs, pricing and arranged a time for me to test drive the vehicle. As soon as I arrived, he was available and the car was ready. He went into great details explaining everything about the car. Very kind and patient throughout the process as I stayed after closing time by quite a bit and he patiently waited to hand over the keys. He even cleaned a spot that was barely visible, but he is the kind of person that makes you feel like he truly cares and it's not just about making a sale. It was a great experience with all staff really, but Al went above and beyond before, during and even after for some follow up questions.

It was a great experience. Easy negotiation. Very respectful staff. Even after the fact coming back for service, although I don't remember the individuals names from service and finance, they were all superb, friendly and respectful.

MS 3/22/21

Al, my salesperson was professional of showing how the Trade Up program works and the benefits of the program for me. Any questions I had he was able to answer them. I never felt rushed or forgotten about while he worked with me and another customer at the same time. Jim was great at explaining the finance process, and the costs/benefits of customizing my options with a new purchase. And Mark was very helpful with customizing my options again the next day after I discovered my insurance no longer offered a particular coverage. I also like that the dealership provides a flash drive instead of the mountain of paperwork as dealerships used to give at time of purchase.

M.S. 2/3/21

It was a very positive experience. Our sales person secured the exact car we wanted and the process was smooth as can be. I can't imagine how any car buying experience could be extraordinary unless the dealership surprised us with an extra $10K discount or something.

E.C.10/1/20

Al did a great job with everything related to my car sale. I flew in from another state to buy my car because of the pricing. That is why anything related to service department I won’t be using since I live 400 miles away. It was a big deal for me to go to a Subaru after being a lifetime Honda owner.

R.H. 8/9/2019

Price quotes and options via email pre-visit Great explanation of car's features and options Low-pressure sales Quick financing process

Overall questions were answered via email at time of ordering the car. No pressure to pick up immediately after the manufacturer delivered. Costco auto program saved me money so the dealer and salesman may make less but didn't treat me inferior to anyone else. I received a tour, and help on an unscheduled drop buy to look at the car before being ready to finance

D.S. 7/10/2019

Al Goldberg is a great sales associate. In my 40 plus years of purchasing cars he is the best I’ve dealt with...very knowledgeable, professional and personable. I give him the highest rating.

E.S. 7/9/2019

The salesperson was very professional (Alan Goldberg). He was very patient and responsive to my questions and concerns! He did not put any pressure on my buying decisions. One of the best experience I have had in buying a car.

P.S. 06/25/2019

There was no sales pressure. I just asked the difference between my 2016 Crosstrek and the 2019 Crosstrek. This is the 1st time I have ever purchased a car with less than 10 years age. The improved safety features really helped, love the new blind spot detection. I called back to say I would like to move forward. Did a test drive and purchased a new Crosstrek! Yay, love the new car. I am very pleased with Herb Gordon along with service.

T.G. 6/19/2019

Purchase experience was very smooth and easy

B.F. 6/18/2019

Simple straightforward process throughout. No surprises. Car purchasing process was handled professionally and courteously. Appreciate the efforts of Al Goldberg in making the experience as pleasant as possible.

C.W. 5/13/2019

Communication was excellent. The salesperson took a ton of time on the test drive explaining the vehicle features and was available for follow-up. They were extremely knowledgeable and helpful during the ordering process and providing us with updates.

T.R. 5/3/2019

Sales rep was quick to understand and find me the right vehicle. Nice people. Great experience.

P.F. 4/19/2019

We had wonderful help from Al on our first visit. He patiently worked with us over the next few days to answer questions and set a time for our return visit for purchase. Aside from the finance office being a bit busy the day we bought, the entire transaction was smooth and as stress free as possible.

4/12/2019

Al Goldberg was very very helpful in our purchase experience. From our first meeting to our final signing of the papers, he provided friendly professional service.

M.G. 4/5/2019

The team at Herb Gordon, especially Al, were very responsive and upfront with information and pricing. We appreciated the clear, complete information without a lot games. It was a very smooth and professional experience to purchase our first Subaru.

S.V. 4/4/2019

Never felt hassled and the transaction was smooth and professional. Kudos to my salesman Al and a special thanks to Marc the business manager. He was especially helpful selecting the right options for my car.

Confidential 4/22/2019

You and Herb Gordon Subaru more than exceeded our expectations! Your understanding of our situation and my wife’s apprehensions after being in her accident made the whole process of replacing our car smooth and enjoyable. Thank you for your hospitality, help, and guidance to all of the staff. Susan is still getting accustomed to the new vehicle but you all gave her a great start. She drove it to work today and is now taking your advice to review the manuals (lol) to better understand all the new technologies.

Thanks again,

Mark

We enjoyed doing business with you and will definitely recommend you to family and friends in the future. To me and Lisa you were the consummate professional and I know that is the first time I have said that about an automobile I have purchased, so thanks again for your up front attention to detail and genuine offer for future support ( if needed). Only wish you and your dealer were closer to home, but is what it is.

Chuck & Lisa

Everything went very well!

I was just thinking that you might sell me a replacement when I'm 105 years old.

All the best and peace,

Alan

Thank you for being wonderful to work with! You made the car buying experience a pleasure. Now, that is a first.

Your contact info is in my phone and I would be delighted to recommend you to anyone looking for a car.

Have a great time in the Keys,

Donna & Ed

The sales person, Al Goldberg, was very knowledgeable, kind and to the point. There was no surprise and time wasting

J.K. 1/16/19

No pressure to buy; ability to listen and understanding of my situation, and 2-hours out the door once I decided to purchase.

M.W. 1/15/19

Al Goldberg worked with us to find the car that met our needs, found the car we wanted, and kept in touch giving us updates as to when the car would be in.

D.P. 1/29/19

Superior service provided by the salesperson (Al Goldberg), who was very responsive when help was needed, and who minimized the hassle factor during the entire process.

2/8/2019

Very smooth, fast experience. Low pressure, felt comfortable with the price.Great dealership - I have purchased cars here before, and have all my servicing done here. Sales staff and Service staff are both very trustworthy. I have also referred family who have bought multiple cars at this dealership. I have nothing but positive things to say about it!

R.W. 2/25/2019

S.V. 2/25/19

Al Goldberg was very very helpful in our purchase experience. From our first meeting to our final signing of the papers, he provided friendly professional service.

M.G. 3/6/19

T.R. 4/19/19

Al Goldberg was honest and straightforward. He answered my phone calls and emails quickly. And he helped me get a price that was lower than another local dealership. Communication was the most important factor.

A.M 11/15/18

I normally hate buying cars. Everyone we worked with were friendly, helpful and knowledgeable. And not pushy.

M.W. 11/14/18

Great customer service on the sales side - good follow up while I was waiting for my car to be delivered - I'm appreciative that I got a loaner car for a week and a half.

K.A. 11/02/18

Mr. Goldberg was very helpful with every thing that I needed to know.

K.N. 11/02/2018

The purchase process could not have gone smoother. Mr. Goldberg clearly explained the Outback option packages, and immediately found us a vehicle with our exact option and color wishes. He answered all of our questions fully and in an understandable manner. Highly professional. The rest of the purchase process was just as smooth.
N.S. 10/31/2018

Outstanding customer service!

M.P 10/18/2018

My wife and I were looking for a car, probably the last purchase of our lives as we're "not getting any younger." And we wanted to trade in an American vehicle with which we were disappointed.

We'd started at another dealer who showed us vehicles similar to the Japanese vehicle which was on of our cars. As my wife is disabled, and will require special installations, we asked about them We were treated with what bordered on indifference.

Then we thought we'd check out Herb Gordon as it was another dealer connected with our COSTCO membership. We met with Al Goldberg.

As was courteous, straight forward and, especially, no hard sell. We knew pretty well what we wanted, including options. We went over various options, then chose a model, and went over the details, from color to, again, the options.

For the first time in either of our lives, we got exactly what we wanted. And the vehicle could be delivered in a matter of a few weeks!

When we picked the vehicle up, we chose a 10 year extended service plan that was reasonably priced. Then we debated and chose another plan that applied to lost keys, certain body work, the windshield, etc. Bryan gave us $500 off on that deal, and we could still eliminate it if she chose against it. After a few days of thinking about it, we decided we didn't need that, and in seconds the plan was eliminated.

I'm very happy with the purchase, and look forward to dealing with the dealership for repairs and the like in the future.
T.S. 2/18 (Google)

Mr. Goldberg made it seem personal and not as if you're just another person purchasing a
vehicle. He was very polite (a salesman at heart) and you felt comfortable with that.
Z.R. 7/2018

Al Goldberg was an amazing sales person, who worked with us to find the right car for us,
was patient, and took extraordinary care to educate us about the Subaru (our first). He made
it a pleasurable experience.
ML. H. 8/2018

Totally painless experience! Salesman, Al Goldberg, made the entire process transparent and
exceeded my expectations in every respect.
S.G. 7/2018

Al was terrific in responding to my initial inquiry, in finding a perfect car for us (we had fairly
limiting demands), to walking us through the purchase.
C.W. 8/2018

I have purchased cars over a period of 50 years. Al Goldberg was the most buyer friendly
salesperson that I've encountered during test period. He located the car we wanted and
delivered it in a timely manner. Marc Dorfman deserves kudos as well for expediting the
paperwork.
S.Y. 8/2018

Everything went far above my expectations. I didn't intend to complete a deal that day and
ended up driving home in a new car. I never dreamed that the process could have gone that
smoothly.
L.J. 8/2018

AL Goldberg has helped us with two leases so far and has been fantastic. Everything was
ready to go based on communication we had with him prior to arriving and it really expedited
the whole process. Everything following that went as smoothly as possible.
S.A. 7/2018

The people who helped me really knew what they were doing. Everything about the car was
as promised. The showed me a few options but there was no extra pressure to buy. Every
above the problem was first rate!
D.M
9/21/18

From the time we meet with the sales person to walking out the door after we picked up the
car, was a great experience. The sales rep was very helpful, knew the car well. He was
wonderful to work with. When we picked up the car, he reviewed all features, showed me
where the gas flap was and answered all our questions. He even gave us a follow up call and
told us to call him if we had anymore questions. Herb Gordon should be very proud to have
him on their sales team!!!
C.L. 10/3/18

Great service Extremely professional!!Wonderful team! AL Goldberg was amazing!!
F.S. 10/2/18

Totally painless experience! Salesman, Al Goldberg, made the entire process transparent and exceeded my expectations in every respect.
S.G. 7/2018

Al was terrific in responding to my initial inquiry, in finding a perfect car for us (we had fairly limiting demands), to walking us through the purchase.
C.W. 8/2018

I have purchased cars over a period of 50 years. Al Goldberg was the most buyer friendly salesperson that I've encountered during test period. He located the car we wanted and delivered it in a timely manner. Marc Dorfman deserves kudos as well for expediting the paperwork.
S.Y. 8/2018

Everything went far above my expectations. I didn't intend to complete a deal that day and ended up driving home in a new car. I never dreamed that the process could have gone that smoothly.
L.J. 8/2018

AL Goldberg has helped us with two leases so far and has been fantastic. Everything was ready to go based on communication we had with him prior to arriving and it really expedited the whole process. Everything following that went as smoothly as possible.
S.A. 7/2018

You had the car I wanted. Mr. Goldberg made it easy. For example, he went with us on our demonstration drive, talked about instruments, showed us how to use the camera safety features, showed us the amazing turning radius, etc. Also, driving home I noticed a yellow tire light on. He called me right back and said I should bring the car in to be certain everything was okay, or if that not possible to have it checked out at a service station.
L.G. 5/18

All association personnel were very acknowledged and in a professional manner. Very satisfied with services and purchase of my vehicle. Nice experience only found at Subaru of America keep it up. Smile 5 stars.
M.R. 4/18

Buying a car is not fun .They made it fun, treated us with respect and explained everything very clear. I would recommend them, and have no qualms with they would treat my referrals
E.S 4/18

Al Goldberg walked through every step of the process from selecting the features I wanted, sending me updates as to when my Crosstrek would be ready for pick-up to ensuring the finance person, Mr. Dorfman, had everything I needed in a patient informative manner. When the vehicle arrived and was delivered Al ensured that Paolo had reviewed every aspect/feature of vehicle clearly and that I fully understood what I needed to know.
P.D. 4/18

My purchase experience began at the 2018 Philadelphia Flower Show when I visited the Subaru display there. The woman I spoke with there was both enthusiastic and informative. When I returned home to Maryland, I was contacted by a wonderful sales representative at Herb Gordon Subaru, Alan Goldberg. He was also enthusiastic and informative, and at the same time mellow and easy-going. A perfect combination! I felt no sales pressure, but felt I was in good hands. Brian Liddiard was both professional and friendly as he guided me through the financing and purchase process. And Paolo Perez-Howard is an absolute technical genius who helped me feel both comfortable and confident in my new Subaru with the latest of advanced safety and technical features. What a great experience all-around; thank you!
C.S. 4/18

First, we went through the Costco buying program because I do not like negotiations. So, number one, I appreciated your participation in that program. Secondly, the agent assigned to us was Al Goldberg and he was straight forward, not at all manipulative and a pleasure to work with.
M.C.P 4/18/18

Purchased through Costco and was very simple, streamlined, friendly and straight to the point. Didn't have to haggle with sales folks to not get anywhere. Really appreciated how they handled it.
L.C. 4/11/18

Buying a car is not fun .They made it fun, treated us with respect and explained everything very clear. I would recommend them, and have no qualms with they would treat my referrals
E.S. 4/11/18

Thanks to Al Goldberg and Bryan Liddiard they make my purchase so easy and guide me in every step of the way. Give me all the information I need explain everything, answer all my question very patient with us about choosing color of the car. Very transparent on the pricing and other fees. And that's why FAR ABOVE EXPECTATION. I said that because I went in different dealer before I came in there and the service was day and night I will be recommending Herb Gordon Subaru with all my friends and family
Q.N 3/31/2018

Al Goldberg at Herb Gordon Subaru in Silver Spring Maryland was extremely patient, answering all my questions about the Crosstrek, which I bought. He has continued to be available whenever needed help and explanation on the various and sundry bells and whistles on it.
C.W. 3/31/2018

We never felt pressured, Al was very helpful and explained everything clearly. Exemplary service all around
D.H. 3/27/2018

Friendly, responsive, efficient; like buying from a trusted family member.
Confidential 3/23/2018

From the start to the end, we were served by Al, who has exceeded our expectations in every way. Easy to communicate with. Answered all and any questions quickly. Continues to be there for our support even now, after we purchased our 1st Subaru. Everyone we dealt with has been very helpful and informative and honest.
J.W. 2/15/18

No hard sell, when we had special needs they were addressed. Those we dealt with followed up.
A.D 2/11/18

I was offered assistance right away. The salesperson was so patient with me. He answered all my questions and was kindly enough to give me extra information that I did not know about. He was knowledgeable and showed me several vehicles before I made up my mind. Through the whole transaction he was caring and very supportive. He was not pushy at all.
W.C 2/7/18

Excellent support and attention to detail, no "hard sale"
P.C 1/31/18

It could not have been easier. We also feel we got a good deal.
C.H. 1/24/18

Best car experience I have ever had. Could not have asked for anything better.
E.D 1/8/18

Mr. Al Goldberg from Herb Gordon Subaru in Silver Spring was exceptionally helpful. I started with the intention of test driving a Subaru, a Honda and a Toyota in the area and then purchasing the car after I consulted with an expert colleague later in the week. I stopped at Subaru first. I was so impressed with Mr. Goldberg's sincere effort to assist me in choosing the right vehicle and not exerting any of the common sales pressures experienced elsewhere, that I ended up buying the car on the same day without test driving cars at other dealers. I have taken the car on a 2000 mile journey to the Midwest already and love everything about it, especially the visibility and ease of driving it compared to my previous Toyota Camry.
B.M 8/17/2017

loved this whole experience! Everyone I came into contract was truly exceptional- I could not have asked for a better experience! Thank you!
V.F. 7/10/17

Our salesman, Al, gave helpful responses to my initial emails and he didn't bug me when I told him that I wasn't ready at that time to buy. When I got back in touch with him later he helped walk us through some of the car's features, etc. by phone and by online links. We arrived at the dealership much better prepared due to my research and his phone time with us. In person he was both professional and personable. My husband's energy level dropped before we left the dealership and Al expressed concern for my husband's well being. He did more than one follow up call to us. I was also grateful Al didn't treat me like a little old lady who must be befuddled by the slightest bit of technology. This was one of the easiest and most pleasant car purchase experiences I've had--and given my age I've had quite of few purchases over the years.
H C 6/21/17

I purchased my car thru the Costco program. I was sent to another dealership first, where I worked with a relatively new salesperson. Nice fellow. Spent 3 hours with me but they didn't have the car in the color I wanted. The next day, I called the dealer and told him that I found the car at another dealership (Alexandria) and wondered if he could get the car for me at that dealership. The answer I heard was no. I advised Costco that the dealer I was working with didn't have the car and I asked to be recommended to another dealer. Alan Goldberg at Herb Gordon Subaru found the car at another dealership (Baltimore) and called me. He said that he would pick up the car for me the next day if I wanted it. I did want it and bought it the next day. Alan is a very experienced salesperson and it shows. He went the extra step to find the car in
Baltimore and make sure it matched what I wanted.
K.S 5/22/17

I've run into my fair share of not being sure if I'm being taken advantage of at car dealerships. And I always thought that trade-ins is never a fair price. That is I always thought that my trade-in value is a reflection of my negotiated price of my purchase. The experience with this recent purchase is the complete opposite. Al Goldberg was honest and straight forward, especially in comparison others I've dealt with in the past. And that's important to me. He honored the Subaru's trade-in guarantee pricing reasonably. The purchase process was simple. What more can you ask for
J.S 5/08/17

The entire experience surpassed all my expectations. They were short-handed in the finance department, which resulted in a long wait to complete the paperwork, but the salesperson showed a lot of concern for my time and tried to make sure I was comfortable and kept informed as to when they would be ready. When it was taking too long, he took me to the Volvo dealership to complete my purchase. He could not have handled it better. I especially appreciated the ease of the negotiation.
M.NM. 5/05/2017

Continue to be honest and transparent!
A.A 04/28/2017

Just keep doing what you're doing! You're the best!
L. DLF 03/21/2017

loved the no-haggling fair price process!
D.H. 3/20/2017

Al was great!
M.Z. 02/24/2017

I think they need to continue to make sure that every aspect of the search for and purchase of a vehicle is pursued in the way it was for me. I was surprised at how many times I was asked either in person or via email whether everything during the transaction proceeded in a manner in which I was totally satisfied.
J.S. 02/08/2017

The dealership has been wonderful on every level. We hope to have a long and happy association. The dealership was recommended by a family member. We were happy to receive the same treatment they did.
R.T. 2/01/17

They need to keep doing exactly what they're doing. Honestly I was dreading the whole car dealership experience. But my sales consultant was so easy-going, down to earth, low pressure and totally helpful and efficient that I enjoyed it. I told him by email what i wanted, a red Forester 2.5i premium without a lot of costly extra features. He got it, and that was it. Easy.
C.G. 12/22/2016

Thank you for your service i am satisfied I hope you're continue this service, i want to say thank you sales consultant Mr. Al Goldberg any time he respond my phone call and text, he is help full.
A.G 12/14/2016

Everyone was friendly AND competent. Al Goldberg was a straight-shooter and I really appreciated that. He exceeded all my expectations and made this my best-ever car buying experience. Marc Dorfman was also delightful. He explained the optional packages clearly and compellingly without pressuring me.
R.R 10/12/2016

They are doing a phenomenal job. Just keep doing what they are doing. They were attentive, listened to what I wanted and assisted me with making sure I get what I want. I received multiple emails checking on me and a few calls to make sure I am happy and understand the buttons.
12/07/2016

Bring a dealership closer to the NW area of Washington DC...the one on Rockville Pike is not very nice; that's why I drove out to Herb Gordon...which is a long way from where I live.
Y.L. 08/31/2016